Investing to Wealth

Filed under: Expedia Inc (EXPE), U.S. Steel (X), Stocks to Buy, Stocks to Sell

It's Super Bowl time.

This day of the year has almost reached holiday status where families and friends gather in front of big-screen TV to spend six hours watching a typically boring football game and stuffing themselves with nachos, wings and beer.

With all of the hoopla surrounding the event, this is a good time for investors to go for some Super Bowl profits.

Why? Looks like it's not just a pseudo-holiday -- it's a tradition:

• It boasts a worldwide audience of 1 billion people.
• The 10 most-watched television programs in history are all Super Bowls.
• In the United States, 40% of the households will watch the game.
• The cost of a 30-second advertising spot on Super Bowl coverage is $3 million.
• 1.5 million TV sets will be sold during the week leading up to Super Bowl.
• Super Bowl is the No. 1 at-home party event of the year, ahead of New Year's Eve.
• Super Bowl Sunday is the second-largest day of food consumption, second only to Thanksgiving.

Source: Tampa Bay Super Bowl Host Committee.

Now here are some great Super Bowl trades (click on the Super Bowl title for more details):

Super Bowl Trade I: Buy U.S. Steel (NYSE: X) -- Pittsburgh company forged by fire in 2008, looks for better 2009.

Super Bowl Trade II: Short MGM Mirage (NYSE: MGM) -- Plenty of rooms to fill, but no takers.

Super Bowl Trade III: Buy Grupo Televisa SA (NYSE: TV) -- Capturing the passion of the world's most-popular sport: futbol.

Super Bowl Trade IV: Buy Denny's Corp. (NASDAQ: DENN) -- The shares are priced like Grand Slam Breakfast.

Super Bowl Trade V: Short Expedia (NASDAQ: EXPE) -- People taking to the road, not the skies.

Nick Atkeson and Andrew Houghton are contributors to OptionsZone.com.

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